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Your search ends here
If you wanted someone who eats, sleeps and bleeds marketing, you just found him.
360° Marketer
A Man at the Junction of Creativity and Performance
As a marketer, I have been privy to action on both ends of the marketing spectrum. I have been the person coming up with innovative and catchy campaigns as well as the analytical hat wearing optimizer who understands the marketing value chain and knows exactly what to fix. This has helped me be a leader with farther vision in this domain.
B2B Raised
A man who sharpened his claws with B2B
I started out my journey in Marketing with B2B companies and helped them grow into manicured brands. Be it Tega Industries, Sany India, Ecotact or GamePe Techologies, I have time and again proven myself at understanding B2B and SaaS infrastructures and models.
Often simplifying something as complex as a Trommel Liner in words that not only help their audience understand but to recall and resonate with the brand. This helped these brands with a direction to establish and layer relationships.
B2C Ready
A Marketer who graduated his skills in B2C
Not being a One Trick pony, I also understand, quiet at length, the kind of last mile results, hands-on proactivity and focus on minuscule insights that drive towards a positive ROAS for B2C setups.
Being more consumer and mass media oriented, I also got to sharpen my creative knife and carve out some really outstanding campaigns like the "Love Loaded" campaign for Domino's India (among others) or the "Momo wala Mood" campaign for the launch of Pillsbury instant momos.
Start-Up groomed
A Marketer not adopted but born of Start Ups
From the beginning of my career, I have worked in start-ups. Bootstrapped, Funded, Small, Medium, Large, I have seen them all. I thrive in the cross functioning structure a startup has. In fact, I value it as it has taught me things with great depth and speed. So much so that I got motivated to build my own start up. Uncrowd Creative Studios Pvt. Ltd. An ad agency that serves businesses out of Kolkata.
Having built a business from 0, I understand the emotion, hustle and care that comes with a business. An openess to learn and to teach while fighting deadlines is how I have lived the entirety of my work experience. Having moved out of my business, I equipped myself with an MBA from THE Startup school of India, Masters' Union.
I breath and bleed the culture.
Creative
Perhaps the biggest bone in my body.
Through my time, I have written copies, campaigns, notifications, video scripts, web pages, testimonials, plays, songs, poems, Jingles. I have come up with hoardings, instore and office interior branding, activations, AR Filters, NFT concepts, Blogs, restaurant menu, e-books, all sorts of Social Media posts, Annual Reports.
You name it, I probably have done it.
Strategic
Every job role that I have held has had a huge chunk of strategic responsibility. Be it troubleshooting brand reach, strategizing brand launches, improving KPIs or repositioning brand altogether, I have been at the helm and driven such projects and more to completion with set goals met.
My MBA with Masters' Union has only helped me formalize and enhance my existing chops to perfection.
Analytical
Adding a compass to an engine that boasts torque is equally essential and moreover necessary for efficiency of the rupee spent. A lesson that has deeply been imprinted in my work ethic. Be it a small organic campaign or an outdoor media campaign, I have learnt and habituated myself to tracking, recording and analyzing all efforts.
Brute force, is no strategy, measured efforts is.